Friday, February 16, 2007

Creating a New Brand Image for Iran

Christopher Jon Bjerknes

Persian women are widely recognized as being sophisticated, charming, beautiful and well educated. Iran should take advantage of its natural gifts and appoint one of its many articulate and endearing women as an international ambassador to speak to the world public on behalf of Iran.

This would create a softer, more maternal and approachable image for the nation. It would be helpful if she had an American, or better still, a proper British accent, without being stiff or pretentious. She should be warm, outgoing and friendly.